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Victoria de la Camara Madrid, Spain

Interview with Victoria de la Camara of Rue Magazine

Welcome to our new series of Designer Spotlights, focusing on the group of top bloggers and designers who will bring to life the Vignette Gallery Exhibition at AmericasMart beginning in July 2017. This summer market, the theme of the exhibition looks ahead to 2018 with the theme “The Great Reset: Redefining How We Live, Design and Do Business.” A select group of creatives will explore four trend forecast themes using their favorite furnishings and accessories sourced from the market. The next of our designers to be featured is…Victoria de la Camara! Born in Madrid, of both American and Spanish lineage, this designer has been influenced by many different cultures and aesthetics, drawing the most inspiration from modern Japanese, Scandinavian, Belgian and North American design. With a resume that includes previous stints at Jonathan Adler and Lonny magazine, Victoria currently serves as market editor for the design-oriented Rue magazine, and we can’t wait to see what magic this talented designer weaves for her vignette. REstyleSOURCE has got the details on Victoria’s design philosophy, what inspires her, and what market-goers can expect to see from her vignette at AmericasMart Atlanta in July…


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Follow along with Victoria on social for behind the scenes sneak peeks & updates!

Victoria Instagram  |  Rue Instagram  |  Rue Facebook  |  Rue Pinterest


WEB_Madrid_Victoria_Rue_Lucy_Browning_3Photo c/o Victoria de la Camara

How did you get started in the world of interior design? What was the journey like for you as you became market editor at Rue? I have always been a creative person, but it wasn’t until I started working at Jonathan Adler that I realized that I wanted to pursue it as a career. I began as an intern at Lonny and then joined their team as their Associate Style Editor. When Lonny closed briefly, I decided to work with Rue which has been a wonderful experience for the past 5 years.

What inspires your creativity? I am a very visual person; Instagram and Pinterest are where I go to find ideas, but there’s nothing better than walking into a store, restaurant or hotel that has been beautifully designed for me to start getting inspired. I also have some design heroes such as Joseph Dirand, Tom Delavan, and Vincent Van Duysen whose work is at the core of my personal aesthetic, so when I am feeling uninspired I look at their portfolios or watch their interviews to find something new.


DSC00133Photo c/o Victoria de la Camara

Victoria’s Favorite Quote…“Start copying what you love. Copy, copy, copy. At the end of the copy you will find yourself.”

– Yohji Yamamoto

431027_293386330734768_539175015_nPhoto c/o Victoria de la Camara

Designer Notes: Inspiration

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See Victoria’s Mood Board for Rue Magazine’s Earthed Vignette on Pinterest!

How will your vignette explore the naturally inspired “Earthed” theme?  I think that even the most urban of people can appreciate that nature brings us an element that is necessary to our well-being. Earthy materials bring us a sense of peace and warmth that we all want in our homes. I am excited, though, that the “Earthed” theme has many shapes and forms, so I am looking forward to exploring it as a concept. For the vignette, I’ll be referencing aspects of Belgian and Japanese design which at their centre have important earthy elements.

2017 Trends in this Theme

Here are some trends the REstyle team has been tracking that we can’t wait to see expressed in this theme:

  • Earthenware & stoneware
  • Weathered & timeworn, soft sheen
  • Wood grain
  • Focus on tactility
  • Natural dyes & coloring
IMG_5003Photo c/o Victoria de la Camara

Victoria’s Must-See AmericasMart Showrooms

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Four Hands  |  Farmhouse Pottery  |  Montes Doggett  |  Made Goods

“I love Four Hands, they have so many pieces that fit my aesthetic but that can go in so many design directions. There’s always something new there that I fall in love with. I also love checking out Farmhouse Pottery, Montes Doggett and Made Goods for tabletop!”

Designer Tips on shopping the market?

“AmericasMart has great showrooms, but the real draw for me are the events. Make sure stop by to watch one of their great talks with major industry leaders or participate in one of their Test Kitchen demonstrations.”

WEB_B_Madrid_Victoria_Rue_Lucy_Browning_9Photo c/o Victoria de la Camara

VdlC circleFinally, any style or design tips for us?

“I told our founder and Editor In Chief, Crystal Palecek, this once when she was designing her home: ‘Choose pieces for your home as if they were works of art. Ones that you completely admire individually but work well together.’ I take a long time to decide which items come into my home because nothing beats that feeling of finding just the right thing!”

Rue+3+finalPhoto c/o Victoria de la Camara

Up Close & Personal with the Designer

Coffee or Tea? Tea  /  Salty or Sweet? Salty  /  City or Country? City  /  Cats or Dogs? Dogs  /  Hunt for Antiques or Buy New? Buy new, but it should be timeless    /  Text or Phone Call? Neither,  prefer in person

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Luxury Hotel or Camping Trip? Luxury Hotel  /    Linen or Silk? Linen  /  Night Owl or Early Riser? Both, there are times when I love to stay up over a glass of wine, and times when I love the creativity of early mornings  /   Read the Book or See the Movie? Read the Book  /  Home Cooked Meal or Fancy Restaurant? Fancy Restaurant

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