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The Purple Rose Northboro, MA

An Interview with Kimberly Reed of The Purple Rose

Nestled along the well-travelled antique shopping road that is Interstate 20 in Northborough, MA is the two-story colonial home that houses The Purple Rose. The shop began as the creation of Vicki Martelli, whose passion for home decor and antiques filled the rooms of the shop with an eclectic mix of styles ranging from American country antiques, Victorian laces and velvets, distressed furniture, cozy bed linens and more. Whether scouring the national trade shows for unique reproductions or leisurely strolling through the fleas, The Purple Rose managed to keep up with trends while staying true to New England style. In 2005, Vicki’s daughter Kimberly Reed joined the Purple Rose team, and the store has been an unstoppable mother-daughter empire ever since that day. We chatted with Kimberly to get the inside details on this charming shop and all the lace, laughter and loveliness contained within its walls!

 

Purple Rose HomePhoto: Kimberly Reed

When did you open your store? My mother, Vicki Martelli, opened The Purple Rose in May of 1997, right as I was graduating high school and going off to college to study fashion design.

How did you get started in the business? Vicki had worked for AT&T phone center stores for 20 years when the company went through a huge overhaul of the company and let her go. She always loved antiques and flea markets so she decided to open her own antique store. I joined her in 2005 at The Purple Rose (launching Purple Rose Home, their online presence, in the same year), just as she was transitioning from country antiques to a more European vintage vibe.

 

Purple Rose Home
PHOTO: Kimberly Reed

What inspires you? Travel. That goes for both of us. Doesn’t have to be far, just somewhere different. It could just be taking the day off to go to the flower market in the city.

What can you tell us about your team members? There’s Vicki–aka “Vic”–the mother hen. She’s our sales woman, and she’s been in business so long she’s on a hugging basis with most customers. Then there’s me, I’m in charge of operations and visual merchandising. Vic and I do all the buying and decorating for the store. Then there’s Cheryl, who processes online orders, answers the phones, keeps things organized. And finally we have Lynda, our “do whatever, whenever” girl. Cheryl and Lynda help keep Vic and I from strangling each other.

 

store-photos-043-11
PHOTO: Kimberly Reed

Kimberly’s Favorite Picks in the Store?

Bella Notte

Bella Notte

…their newest intros are just incredible this season!

Dash and Albert

Dash and Albert

…recently introduced some fabulous rugs in classic looks.

Sweet Gumball

Sweet Gumball

…this art company–one of our newest additions!–is really doing well and looking just wonderful with our style.

Purple Rose HomePHOTO: Kimberly Reed

What sets your business apart from online shopping? Well we do sell online but we set ourselves apart, because there are so many fabulous treasures that we add into the mix that have to be seen, touched and felt in person. Visual presentation of an item has to be top notch and no matter how beautifully designed your website is, you can’t get that same three-dimensional “whoa” feeling online.

 

Purple Rose HomePhoto: Kimberly Reed

What do you find to be the most challenging aspect of the business? Technology. I’m not even so old that I should be complaining about technology! Having a website and social presence is a must, but keeping up with Google algorithms and Facebook’s rule book has made me want to toss my computer out the window on some days. Don’t get me wrong, I love it, but when you’re doing most of it yourself all that knowledge is head-spinning.

 

Purple Rose HomePHOTO: Kimberly Reed

How do you show your “local love”? I co-run a initiative called Northboro Local First, so I really love all the local businesses. We all need to work together!

Are there any happenings or upcoming events in your area that you want to share? Northboro Local First will have our first Applefest Gala that headlines our Applefest weekend in September, including a cocktail party and dancing under the stars, with all proceeds going towards the Northborough Education Foundation. We are all so excited about this one!

 

Purple Rose Home
PHOTO: Kimberly Reed

 


Northborough, MA

508-393-8882

Our boutique houses styles from French country reproduction to rustic and distressed. All nested in a New England colonial home with two floors of retail therapy. Our rugs, lighting, and vintage style furniture will help complete that perfect look.

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