The Faded Awning La Jolla, CA

PHOTO: Jessica Downey

Seaside shopping

Cathy Allen owns this beautiful shop in La Jolla, California where she offers a wonderful selection of rustic furniture and coastal decor that lets you bring a little bit of the beach home with you. Before opening The Faded Awning in May 2010, Cathy had home shows featuring her watercolors, home decor, and topiaries. She then became a vendor in a collective store for 11 years. In 2009, Cathy went on an amazing trip to France for 3 weeks and was so intrigued by all the darling boutiques and the French seaside that she decided to open up her own shop. She put together a collection of vendors and created The Faded Awning. We were able to ask Cathy some questions about owning a store, her favorite pieces right now, and some other interesting tidbits about Cathy and her wonderful shop, The Faded Awning.

Q: What do you love about owning your shop?
A: I love the opportunity to travel for the shop.

Q: What do you find to be the most challenging aspect of the business?
A: The constant floor changes needed due to quick turn over of merchandise.

Q: What is your favorite entertaining or design tip?
A: My favorite design tip is to go with what you love.

Q: Is there anything in particular that your shop is known for? 
A: Yes, coastal decor.

Q: What is something you have learned in the business that you didn’t expect?
A: That customers would become so loyal.

More >

The Faded Awning Store
PHOTO: Jessica Downey

The Faded Awning Rabbit Figurine
PHOTO: Jessica Downey

If you’re lucky enough to live by the beach, you are lucky enough!– Cathy’s Favorite Quote-

The Faded Awning Greenery
PHOTO: Jessica Downey

The Faded Awning Vintage Signs
PHOTO: Jessica Downey

Top Picks

Cathy’s favorite item in her shop right now is an antique iron & marble top table from Europe. She says that her bestselling items include coastal signs, wine related items, St. James clothing, Dash & Albert rugs, antique toys, topiaries, original artwork, and French linens. See more of their inventory >

The Faded Awning Gardening
PHOTO: Jessica Downey

The Faded Awning Coastal Decor
PHOTO: Jessica Downey

The Faded Awning Nautical
PHOTO: Jessica Downey

The Faded Awning Beach Signs
PHOTO: Jessica Downey




7464 Girard Avenue Mon – Sat: 10:30A – 5:30P 858.456.7464
La Jolla, CA 92037 Sun: 10:00A – 4:00P fadedawn@aol.com

La Jolla, CA

858 456 7464

The Faded Awning offers beautiful seaside accents and rustic furnishings that will transform any of your living spaces into a tranquil coastal retreat.

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